Yahoo is currently testing Bing powered ads, on paid search amounting to about 3% of all searches made on the Yahoo network.  Yahoo has been kind enough to provide a PDF document that outlines the key differences between the adCenter platform and the Yahoo platform.  This was released in a effort to transition advertisers smoothly to the new Microsoft adCenter, ...more»

Do you... Yahoo?  Are you using the "decision engine"?  If you answered "yes" to either of these questions, then listen up.  If you're like me and you use Google exclusively, but have clients that are interested in showing on Yahoo, and bing, the details below will more than likely be of much interest, and provide you with knowledge needed to ...more»

Branding is something that has been around for a long time, but only recently have I consciously thought about what companies are trying to do with their product.  I think there are some key reasons why a company would need and want to effectively brand their products. 1. Branding can Deliver a Message with little effort - If its effective 2. ...more»