Branding is something that has been around for a long time, but only recently have I consciously thought about what companies are trying to do with their product.  I think there are some key reasons why a company would need and want to effectively brand their products.

1. Branding can Deliver a Message with little effort – If its effective

2. With an effective branding campaign it can set you on top of the competition even if you product is no better than the competition – The word I’m looking for here is Credibility.

3. Motivation to buy is a key factor when a consumer chooses a product.  Why do consumers buy a Mac over a PC? Why do people purchase the Air Jordan shoe that comes out every year?

4. Emotional Attachments to the particular product being branded form, and the consumer can’t see themselves buying anything else.

5. Consumers form a certain Loyalty towards the product.  When someone attaches themself to an ipod, they can’t help but buy the iphone, ipad, & the newest mac pro.

One of the most recent branding campaigns that has caught the eye almost 4 million Americans is the swagger wagon.

Recently I have decided to create my own personal brand for Tyler Brown.  Maybe I’ll start manufacturing my own shoe, and people will pay hundreds of dollars for it!